So I got a mailing from Chase Bank the other day, and I almost ditched it immediately—it had that junk-mail air about it.
But I opened it. And I’m glad I did. Because this is what it said:
Currently, our records indicate that you are not being mailed any offers from Chase. We are updating our customers’ preferences for receiving these mailings. We want to be sure that you know about available offers and that you have the opportunity to consider them.
Please completely fill in the ovals below next to the Chase product and service offers you do not want to receive by mail: (Emphasis theirs.)
- Auto and Vehicle Financing
- Credit Card
- Education Loans
- Home Equity & Mortgage
- Annuities and Insurance
- Personal Banking
- Business Banking
- Value Added Products and Services
If you do not respond, you may begin to receive offers in the mail about these products and services. (Emphasis mine.)
Okey doke. Let me get this straight. I have somehow managed to successfully opt out of your unwanted promotional mailings, and you’re just double checking to make sure I still don’t want a flood of useless offers in my mailbox?
And if I’d chucked this into my trash can without reading it—as many Chase customers will probably do—I would have started receiving promotional offers in as many as nine different product categories?
Frankly, I’m actually not all that irritated. I’m even a little impressed by the attempt, which will bump more than a few absentminded Chase customers back onto the bank’s marketing lists. I mean, it’s not like they didn’t ask.
Well done, Chase. Very sneaky. (But, readers—pay attention to your snail mail.)
(Earrings from Web Property Developer on Flickr.)