I got something interesting in the mail recently. It was a renewal notice for my subscription to Money magazine. The offer? Thirteen issues for $79.95.
Let me repeat that: $79.95.
That’s $6.15 per issue, which is more than the actual cover price if I bought it on a newsstand. That’s just nutty.
That’s so nutty, in fact, that it feels like a scam. Are there people who simply check “Renew” and mail this thing in? After all, the flyer says, in bold type, “You’re receiving one of the lowest available rates we can offer for your regular subscription.” Am I? Am I really?
Also, let’s consider the company sending this offer. It’s not Time Inc. It’s the Associated Publishers Network. A quick Google search yields absolutely no company by this name. In fact, the only thing it pulls up is a variety of links to this guy’s website–he got the same offer that I did. Then there’s the sketchy direction to “make checks payable to APN.” That could be anyone.
I tried calling the company, because I was curious. The first time, I spent about 20 minutes on hold before I was finally directed to leave a message. I didn’t leave a message.
I called back and finally reached Kristie, who cheerfully offered me a new rate: $69.95.
Me: “You know that’s more than the cover price for the magazine, right?”
Kristie: “Yes it is.”
Me: “That’s ridiculous. Do a lot of people take you up on this?”
Kristie: “Yes, a lot of people do.”
Me: “Did you know that Time Inc. offers the exact same subscription for $14.95?”
Kristie: “There are different offers out there, and you can go with whomever you wish.”
She was very pleasant, at least.
I politely declined. I’ll subscribe via the actual publisher of the magazine, thank you. Readers, I hope you’ll do the same.