What is Copy?

Copy is a term for the words on a page that lead clients and viewers to make a move and engage with your product. If you know your audience only as a client and don’t know how to turn them into family, you could be missing out on growth opportunities. As your voice in the world, copy sets the tone for how people will recognize your brand in the same way people know that certain colors go with specific brands.

“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe

Latest Posts

Why I will always recommend a gap year

For some reason, our western world is still geared towards having kids primed to go to college by 18 with at least three ideas for a five-year plan. Yet, what about the people who need some time to explore their options? Have we created a culture where sowing wild oats are only for the people whose pockets are deep enough to support their aspirations?

trying to figure it out… // no. 29

Figuring oneself out is a journey. A dear friend once reminded me that there is beauty in the journey and that it has always had a greater weight than the destination.

if i am // no. 36

if I am to be a writer, may the words pour like blood from an open wound. if I am to be a fighter, may my fists connect with all the power of thunder’s earth-shattering boom. if I am to be a lover, may feelings of passion and joy begin with the love I have … Continue reading if i am // no. 36

what to do when you can’t decide

If there has been any singular problem I have encountered in my life, it is that I have so many different things I am interested in. You name it, I have wanted to try it or expressed some interest in learning about it…


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