Copy is a term for the words on a page that lead clients and viewers to make a move and engage with your product. If you know your audience only as a client and don’t know how to turn them into family, you could be missing out on growth opportunities. As your voice in the world, copy sets the tone for how people will recognize your brand in the same way people know that certain colors go with specific brands.
“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe
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